Thanks to the great response to the NY photos, I decided to do the same for the latest shots from the LA “MY Time” video shoot. LA is not my native domain, so I had to do a little extra research to bring this to ya’ll. LA is where JK spent most of his childhood, so if there are any mistakes, feel free to correct me so I can give J’s town justice.
Classic Cars and The Bridge To Los Angeles
Thanks to California’s vibrant car culture, LA is home to some of the biggest car collectors in the world. Included in this group is Danny Soto, who has such a valuable collection of classic cars that he rents them to musicians for their video shoots. Remember that car that could actually “jump” in the Kris-Kross “Jump Jump” video? That’s one of Danny’s cars. Other artists who he’s worked with: SWV, Cypress Hill, and now, Sunzoo. Tasha and JK took their lended 63′ Impala across the 6th Street Viaduct, an 80 year old bridge that connects 2 major California freeways to the heart of downtown LA. The bridge is no stranger to media cameos: it’s been used in Terminator 2, Grease, and of course, To Live and Die in L.A. This location was chosen by director David Kebo because of its symbolic association as the entrance to LA, and nothing says LA better than riding into the city with a classic car.
Driving across the bridge.
Tasha’s reflection in the side view mirror
For Rockstars, Pop Stars, and Superstars Alike: Nightbird Studios
With its plush interior, great location,and renowned sound equipment, NightBird Studios has become the 2nd home for multiple stars, including Madonna, Will.I.Am, Chaka Khan, John Legend, and well… the list goes on like that. The crew came here to do some final touches on the record as well as record some scenes for the MV.
Producer Techbeatz mixing the record. Techbeatz has produced non-stop hit records for JK, including “Monster,” and “Jetpack.” Like many of JK’s team, the two have been friends since high school.
The Personalities of Downtown
Downtown LA has changed a lot in the last 10 years, urbanizing at a surprising rate. Fashion houses, posh clubs, new theaters, they’re all popping up downtown. However, like any downtown neighborhood, you have your share of “personalities” walking the streets. On the corners of 6th and Spring St, JK decided to be one of those personalities, reminding us all of doomsday. 2012?
An Expensive Venue, A Good Friend
The majority of the “MY TIME” MV was shot at 650 North, a massive club/venue space in West Hollywood named after its own street address. It’s a multi-roomed venue with a club, atrium, lounge, and cafe, most of which was used by the crew for the video. The rent for the venue was almost as much as the actual budget, but thanks to loyal friend, Kia, the owner of the venue, the crew was able to use it free of charge. Above, Tasha is shooting scenes in front of the same bar pictured below.
With a Legend: Rakaa Iriscience
The MV ends with two legends coming together. Since their collab on the English version of “Monster,” Rakaa has remained a good friend and personal advocate for JK and Tasha’s music.
For this shot I unfortunately cannot pinpoint a location, but the two have talked about future collabs and are already mutually promoting their projects both in Korea and the US.
*EDIT* The last shots of the MV were filmed at VR (Velvet Room), a club staple in LA’s Koreatown.
Thanks to director, Dave Kebo, for helping put a story to the photos.