#HanwhaEagles game (JK, TASHA)
8/12 Heineken showcase (Tasha)
8/21 SWAG concert (JK, BIZZY)
Heineken, a premier beer brand has combined music with its brand marketing to come up with a variety of marketing strategies. This time they have requested the two musicians to work in a project that deals with Seoul. The song highlights the fun side of the city.
Project Story – Yoon Mi Rae & BoysNoize a special collaboration!
Heineken was looking for creative content that honors the cities of their consumers. They came up with an idea to ‘take the ordinary things found within the city and change it something extraordinary, making the residents see it under a new light.” Working on this, they took various sounds from the city, sampled it, and hence #CaptureTheCity project was born.
They had to have an amazing producer, so they requested Boys Noize, a world famous German DJ/Producer to work on this project.Heineken was also looking for a world class collaboration partner who would appeal to a worldwide audience. They (as well as BoysNoize) had their eyes on YoonMiRae, a vocalist/rapper who is recognized worldwide. Contact was made, green light was shone. The collaboration was a go ahead.
Despite the fact the two artists lived in two different countries (Korea/Mexico), they worked together magnificently and focused on the unique sounds that Seoul City possesses. The lyrics showcase Seoul City, and the MV captured scenes that makes the everyday look special.
The below tweets show the two artists communicating with each other with regards to the #CaptureTheCity Project, which raised expectations from fans.
As part of a partnership with Heineken beer, YoonMiRae & German DJ, BoysNoize, take fans on a unique tour through Seoul’s biggest and lesser known areas. It’s not your usual dance or hip-hop dance track, as BoysNoize used elements sounding like Seoul city to give the low key dance song an authentic feel. Stay tuned for more behind the scenes info on this unique MV.
-Drunken Tiger International
The HanWha Eagles earlier this month asked MFBTY to give their fans a new song to cheer at games. The team is now top ranked in the league, but team managers were done with the 30-year old outdated theme. As a result, MFBTY stepped in to create a goth rock/hip-hop medley, “Eagling,” a modern and catchier cheer for the on fire team.
To go with the sound, MFBTY dresses like dark chanters surrounded by the Eagles’ male cheerleading team, urging listeners to cheer on.
The short hand version of the song can be downloaded for free via the Eagles website. The full length will be out August 6th.
SEOUL, July 29 — South Korean rapper Yoon Mi-rae has teamed up with a German DJ for her new single coming out this week, her agency said Wednesday.
“Capture the City,” scheduled to hit stores on Friday, is a collaboration between YoonMiRae, South Korea’s top female rapper, and Boys Noize, a German electronic music producer who topped the Beatport chart with his debut single “Next Order.”
“We expect Yoon to show what an ’empress of hip hop’ sounds like in this collaboration single,” Feel Ghood Music said in a statement.
“Capture the City” tells listeners to look at their cities from a new perspective by mixing noises heard around Seoul, according to the agency.
Previously, the DJ has worked with South Korean boy band BigBang on its special album “Still Alive” and G-Dragon, one of BigBang’s members, on his solo album “Coup d’Etat.”
YoonMiRae has been recognized as a “diamond in the rough” by the U.S. music website MTV Iggy. She also made the top 12 female rappers list by the same website in 2011.
The single will be released 07/31.
Video by Michael Aronson (마익흘)
Happy birthday to boss man, TigerJK!
About a month ago, Tiger JK released his single, “Nice To See You Again (Forever),” which was a tribute to his loyal fans. So, for this year’s birthday, we at DT INTL wanted to return that gift back to him and reenact his music video.
There are some guest appearances that many will be surprised to see.
Thank you to all the people who helped make this gift possible.
Happy birthday, #TigerJKForever.
Seo Taiji and Tiger JK, two of Korean music’s pioneers, will collab on stage together August 8th.
The two musicians will perform a special set on the second day of Pentaport Rock Festival at Songdo, Incheon City. MFBTY will be a guest of SeoTaiji’s and they will perform two of Seotaiji’s groundbreaking songs, “Ha Yu Ga,” and “Classroom Idealogy.”
Seotaiji has been called the father of Korean pop culture. He and his then group, Seotaiji Boys, changed Korean music with their song, “I Know,” and introduced the element of rap into the scene. Tiger JK & YoonMirae are said to be the pioneers of hip-hop culture. The three artists coming together is a major event in Korean music history.
Source: Sports Donga, StarDaily